Hello, this is Mo Takaesu.
I apologize for the suddenly incomprehensible title.
"You are the main character."
First of all, we believe that the clothes we carry are a collection of three keywords: simple, everyday, and story.
The interior of the store does not have many patterns, and is a combination of natural colors such as white, pale blue, navy blue, and khaki.
Anyway, I'm particular about simplicity.
And clothes have a story. What is the basis for making them? Who is making them? How do you wear them?
Although it is not genderless, the clothes can be worn by both men and women. It incorporates feminine elements and is suitable for the coming era.
We want to deliver clothes that you can love for a long time, made with a focus on fabric and sewing, and that you will never want to throw away.
When I thought about what Okinawa doesn't have and what fashion will be like in the future, this simplicity seemed to fit best.
" Quiet luxury "
"Quiet Luxury"
-Understated luxury and elegant style-
Now, various brands are following this trend. In recent years, flashy, distinctive clothes and relaxed, comfortable clothes have become popular.
From there, people started wearing simple but elegant and high-quality clothes. It's a trend to wear good clothes casually, even if it's not obvious from the outside. It's said to be the future of fashion.
It's true that they sell clothes that are several times more expensive than fast fashion stores or stores in commercial facilities. I understand. They sell cheap and comfortable clothes.
I want to wash it thoroughly.
That's fine, as long as there's something out there that suits you.
If you come to our store, we will suggest clothes that suit you.
If I don't have what you need at my store, I'll show you a store I know.
If you've come here, I want to know and buy what you want and desire.
We would like to offer suggestions that will enable you to spend your days and holidays feeling confident and in high spirits.
So the clothes are not the main focus. "You are the main focus."
You choose, I help you. My job is to help you find the pieces that suit you best.
I think the most important thing is how much people are happy with the clothes, rather than how many they sell.
This is a long story, but this is why I run a clothing store.
It's hard to communicate on social media, but I would be happy if you could tell me about it after seeing it on Instagram.
You may be wondering what this is all of a sudden, but I just wanted to write.
That's it.
If you have any questions, please feel free to contact us.
I'll even serve coffee.
That's all for this time.
thank you very much.