Thank you!
This is Mo from Mo.
Have you heard of the brand KANEMASA PHIL.?
From 25SS KANEMASA PHIL. will be available at our store.
Isn’t this big news?
As a shirt lover, I am very excited about this.
What's good about it?
Before that, let me explain the brand.
※KANEMASA PHIL. (Kanema Safe)
concept
KANEMASA PHIL. is an original brand of a circular knitwear manufacturer based in Wakayama City, Kayama Prefecture, established by Kanemasa Mokko Co., Ltd., which was founded in 1964 .
In order to preserve into the future our unique knitting machines specialized for high gauge knitting, jacquard machines that can freely express various patterns, and the unique techniques and craftsmanship that allow us to freely manipulate these knitting machines, our own brand, KANEMASA, was born from the 2021 SS season . * From the 23AW season, we will change the brand name to " KANEMSA PHIL. " upon the announcement overseas .
The brand's iconic logo was designed by Clement Johant , and the design blends the historical backdrop of the 1960s, when the company was first founded, with European culture.
Based on the concept of " FUTURE CLASSIC / FUTURE VINTAGE ," we create clothes for the future that we think about "now."
We think about the future and provide a wardrobe that makes the wearer feel comfortable, joyful and happy.
KANEMASA PHIL. products reflect the innovation, creativity, craftsmanship and tradition that we have cultivated and built up over the years, and we make no compromises in terms of materials or design.
PHIL. = From the ancient Greek φίλος (phílos, “loving”),
Philosophy “appreciation of wisdom and knowledge” / philharmony “love of harmony” / phile “lover”
The brand name was chosen based on our philosophy of "looking back on history to create the future" and our desire to promote our products to the world.
CONCEPT
KANEMASA PHIL. . is a private label of Kanemasa Knitting Co., Ltd. a circular knit manufacturer founded in 1964 based in Wakayama City, in Wakayama Prefecture which is the largest producer of knitted fabrics in Japan.
Kanemasa's private label KANEMASA . was born in the 2021 SS season in order to preserve the unique skills and craftsmanship to manipulate the company's own high gauge knitting machines or Jacquard machines capable of creating freely expressed various patterns.
※ We are proud to announce that from our FW2023 collection, our brand name will change to "KANEMSA PHIL." on the occasion of international debut.
The brand's iconic logo was designed by Clément Johanet, blending the historical background of the 1960s, when the company wa s first founded, with European culture.
Under the concept of “Future Classic / Future Vintage”, we create clothes of the future by thinking “now”.
We think about the future and provide a wardrobe that makes the wearer feel comfortable and happy. KANEMASA's products reflect the innovation, creativity, craftsmanship,
and traditions we have cultivated over the years, and we never compromise on anything from materials to design. “PHIL.”derived from the ancient Greek word “phílos” meaning “of love”.
It is also the abbreviation of the following terms : ・Philosophy, “love of wisdom and knowledge”
KANEMASA PHIL. 25 SPRING SUMMER
・Philharmony, “love of harmony”
・Phile, “lover”
Our new brand will reflect our philosophy, “Looking Back on History and Creating the Future. ”CONCEPT
As you can see, it is a brand with a long history, having been founded in 1964.
Shirts are a staple item for Kanemasaphil.
As you can see, there are many colorful shirts, and the fabric is 46G super high gauge typewriter fabric. It is wrinkle-resistant and easy to care for. You can wash it as much as you like.
It also has a soft, airy feel, firmness, and luster, making it extremely comfortable to wear.
Until now, you may have thought that you had to iron your shirts when wearing them in the summer.
This will eliminate the hassle!!!
And it's cool.
Isn't it awesome?
What's more, the price is also very reasonable. It's just attractive.
For 25SS, we are mainly ordering shirts.
We will also be offering a wide range of colors, so please look forward to it.
We recommend the PINK or Yellow shown in the photo above!!
This summer I want to go all out with color.
KANEMASA PHIL. Enjoy your summer with Kanemasafil!!
thank you!!
Once the product arrives, we will introduce it on our blog.
See you next time!
It was Mo from Mo.
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Mo
Tel: 080-2040-7475
〒904-0114
Okinawa Prefecture, Nakagami District, Chatan Town, Minato 10-3
mo-onlinestore.com
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