Mo - Original Cap "3o"

April 12, 2025

I named the shop Mo because my nickname is Mo.

The first anniversary is April 6th.

Thank you very much to everyone who visited our store.

We will continue to be a store that delivers excitement and thrills, so we hope you will continue to support us.

Well, this time we have produced an original Mo cap.

I love New Hatten body.

I usually wear caps, but New Era caps just don't suit my face, so I decided to make one from New Hattan, a brand I've always loved.

It's just the right size and the brim is just the right length.

It is also a versatile cap that can be worn with a wide range of clothes, such as T-shirts, shirts, and sometimes jackets. Another appeal of the New Hattan is that it doesn't look too childish, even for me in my late 30s, and can be worn by adults for everyday outings.

The logo is "3o"

If you see it for the first time, you might be wondering, "Huh?"

Tilt the cap so it says "Mo."

To be honest, I could have just embossed the name of the shop right in front of it, but I thought it wouldn't be very interesting, and although I wasn't confident, I didn't want to emphasize it that much.

So I came up with this design.

It's not just laid out sideways, there is a real meaning behind it.

M→3

I want to continue for the next 3, 13, or 30 years. I want to make this a restaurant that makes customers happy.

Tilt your head to the right and it's Mo.

I have a twisted personality and like to be a little sneaky. That's why this logo felt right to me.

At first, the logo is hard to understand, but as you wear it, you start to feel more familiar with it. I will consider it a success if people see this cap and wonder what the design is.

However, there is no point in wearing this cap if the customers who wear it don't understand its meaning, so we always make sure to explain it to anyone who purchases it.

This cap is surprisingly packed with thought.

Available in three colors: RED, NAVY, and BLACK.