Hello.
This is Takaesu from Mo.
Do you remember that T-shirt created for promotion by the world's most famous tech company?
With its rainbow gradient and perfect font balance. In the vintage market, it's now considered a "phantom" item, often traded at nearly 90,000 yen. Indeed, its perfection as a product embodies "that atmosphere" that profoundly influenced our current lifestyles.
But what we're looking for as daily fashion isn't something like that.
Capturing that modern vibe vividly is byeA.'s 2nd delivery "Not Apple" series.
The interesting thing about this collection, embedded in "Not Apple," is its multilayered attention to detail, which goes beyond mere parody into "conscious subversion."
While paying homage to ⚪︎pple, the prints feature names of various fruits other than "Apple." With the conviction that "if you're using fruit names, the body has to be this one," Fruit of the Loom was chosen. Furthermore, the part that looks like a registered trademark symbol (R) is actually the initial of fruit (F).
This "chuckle-inducing" mechanism, playing on the edge of recognition, is the greatest charm and intellectual humor of the brand byeA.
・Star of summer, accent of winter.
Even worn alone, the T-shirt exudes an outstanding presence with its exquisite color scheme and font usage. If you let it peek out from under a jacket or shirt, it adds just the right amount of "casualness" to a formal outfit.
Furthermore, this time, caps made with Fruit of the Loom bodies featuring the same design are also released simultaneously. With a slightly more compact design than the standard Newhattan, it has an exquisite form that naturally fits Japanese head shapes. The colors are a clean two-tone: black and white.
Released in stores on January 24th (Saturday).
Why not embrace "playfulness" updated for modern times and make your everyday life a little more fun and lighthearted?
byeA. "Not Apple" Series Launch: 2026.01.24 (Sat)
We hope to share this "fun" with all of you in store. We sincerely look forward to your visit.
Mo
Takaesu
・This is a T-shirt with "Grape" printed on a Fruit of the Loom body. Not Apple.
これはフルーツオブザルームのボディに「グレープ」をプリントしたTシャツです。アップルではありません。
Color White,Black
size L,XL
¥8,888-
・This is a CAP with "Grape" embroidered on a Fruit of the Loom body. Not Apple.
これはフルーツオブザルームのボディに「グレープ」を刺繍したキャップです。アップルではありません。
Color White,Black
size Free
¥7,777-